2012's SEO Techniques

If you are reading this article then you are probably looking for more information regarding the best SEO strategies of 2012.

The methods used to give a website the ultimate advantage to rank well in the search engines is properly defined as SEO methods, or search engine optimaization methods, which are used world-wide. It provides a range of benefits such as global scope, cost-efficiency, versatility and target marketing.

SEO can give you great returns on your investment, however in 2012 there are changes to new trends and new strategies which everyone needs to be aware of.

The main thing that you must focus on is providing quality content. When it comes to marketing your website online and attracting visitors to your site then it is not sufficient to just have a variety of external sources displaying your link. Online readers are more intelligent than they were 5 years ago and also with the recent introduction of the Google Panda Update then it is clear that search engines will not tolerate websites which provide poor quality content which does not offer anything insightful to the circulation.

The use of social networking in 2012 has grown substantially. Websites like Twitter and Facebook are used across the world. Presently, additional SEO techniques have become popular including that of video marketing. However it is important to note that it is not enough for a business to just create a profile on social networking sites and then start sending out messages to users, you must ensure that you provide information that is useful for your target audience.

With excessive mobile usage in 2012, an important part of your new SEO plan could be mobile related. Most people now have access to a mobile device which gives them internet access and there are a huge range of widgets and applications that can be used to help you with your marketing efforts.

Websites on-page methods are still important to increase the chances of ranking in the search engines and engaging website visitors at the same time. For 2012 and the years beyond, websites that consistently update with advancements in internet technology will become more authoritative in the eyes of the visitors.

The search engines of yesteryear gave praise to website that made use of inbound links with compatible keyword affiliation. However because Google has discovered that this consistency could be abused then if you have too many inbound links with the same anchor text then your site could be downgraded. It is therefore important that you vary your anchor text to make it look natural.

While mentioning inbound links, outbound links are also noted by the search engines. For this reason, it is important to note that Google can reduce your websites rankings if it identifies links between your site and websites that have already been demoted.